Manifest at Marcom

Manifest’s Chief Operating Officer, Andrea Donlan is in Ottawa today leading a session at the Marcom Professional Development Annual Forum for public and not-for-profit sector marketers and communicators.

Her session is all about a how a small budget can return big results. Informed by a recent digital campaign that we developed in support of Arthritis Awareness Month for The Arthritis Society, this session identifies the seven key questions to answer before you start any project -big or small, the difference between awareness building and driving traffic in your online efforts and the key principles behind doing things differently online for maximum results.

Breakfast of Champions (part 2)

As part of our 30th Anniversary celebrations, Manifest is holding a number of Game Changers Breakfasts featuring people from various worlds who are changing how social change happens..

This morning, for the second edition of the Game Changers Breakfasts, The City of Toronto’s Nicole Dufort came in to unpack just what made their infamous Chuck and Vince ‘We Want It’ electronics recycling campaign an unprecedented success.

A huge thanks to Nicole, our environmental sector guests, and all who made it such a great morning.

Stay tuned for the next Game Changer Breakfast announcement, sometime in Fall 2012.

If issues had a voice…online

The past few years, Manifest has been really busy doing a whole lot of digital work. No wonder — is there a social issue that can’t be helped by spreading it across the web and getting people to engage?

Herewith…our first digital reel. Have a look and enjoy!

Manifest and Affordable Housing Team Up

We believe that all Canadians need access to a safe, secure, adequate and affordable home. More >

Manifest Takes It Outside To Make Some Noise About Hearing Health

Manifest banded together with The Canadian Hearing Society to kick off the ‘Keep on Listening’ campaign with a very special event at Yonge-Dundas Square Wednesday, April 25th.


Manifesters and CHS volunteers spent the day handing out 5,000 ‘earfoams’ packages to unsuspecting pedestrians. The packages appeared to contain free ear buds. However, on closer examination, they turned out to be ear plugs, accompanied by an invitation to insert the ear plugs and simulate the hearing loss that listening to music at unsafe volumes may result in.

Manifest created this initiative particularly with young people in mind. Audiologists predict that 1 in 5 adolescents may be permanently damaging their hearing by unsafe listening. This potential epidemic of hearing loss needs to be addressed.
More >

Congratulations, Get Volunteering

Just heard that GetVolunteering won an OVATION Award of Excellence from the International Association of Business Communicators.

Manifest was delighted to be a part of this exciting program with Volunteer CanadaManulife Financial and QMedia Solutions.

GetVolunteering was launched in 2011 (as part of International Year of Volunteers+10) to inspire a new generation of volunteers by appealing to their unique interests and abilities.  The multi-faceted campaign included advertising (tv, online display, SEM, Facebook ads), a website, a matching tool that connects individuals with meaningful volunteer opportunities, a landmark research report, cross-country workshops and a series of tools and resources for the voluntary sector.

Great to hear about this win during National Volunteer Week!

 

Congrats Molson Coors!

Manifest’s client Molson Coors just announced their new corporate social responsibility initiative promoting responsible drinking.

From now on, every case of Molson Coors beer will have a ‘stamp of responsibility’ that includes four  icons that represent the dangers alcohol poses to pregnant women and drivers, encourages the prevention of underage drinking and supports positive sustainable practices.

Manifest helped to develop the communications strategy behind the launch of the stamp initiative, including media outreach and social media.

Congrats Molson Coors and way to take the lead!

Change is Good

We are pleased to have Hilary Roberts and Rebecca Germond back on the Manifest team. Hilary is returning from maternity leave and will be continuing  her role as Director of Client Services and Rebecca is joining us as an Account Coordinator. Welcome home ladies.

We would also like to introduce Elena Kostenko who will be heading up our financial department. Bitaemo!

 

Our Jim Diorio Tapped for Marketing Awards Jury

Manifest’s Chief Idea Officer, Jim Diorio, joins “18 of Canada’s best creatives” to judge the 2012 Marketing Awards.

According to Marketing Magazine, the awards co-chairs Andrew Simon and Eva van den Bulcke said they “wanted a highly intelligent, diverse group of creative leaders. “

Adds Simon, “We handpicked these judges because each of them has demonstrated a keen eye for communication greatness throughout their celebrated careers.” We always knew Jim had greatness in him.

Congratulations, Indspire

On February 24, 2012, Manifest client the National Aboriginal Achievement Foundation officially became Indspire, signaling a new day for Indigenous education in Canada. Manifest was delighted to be a partner in this exciting re-branding from its earliest days, developing the name, tagline and visual look, including the PSA you can see below. We wish Indspire all the best in their genuinely inspiring and important mission: Indigenous education, Canada’s future.