Manifest Taps Itself As T.eau’s AOR

Toronto tap water is cool, clean, delicious, and virtually free. But people take it for granted. To change that, Manifest has joined with partners to launch T.eau, the Official Tap Water of Toronto. We want you to ‘get tappy’ and celebrate this essence of life that’s tested 50,000 times a year, doesn’t come in plastic bottles that take a thousand years to decompose, and costs almost nothing. The campaign benefits Friends of the Greenbelt Foundation. We’ve dived right in with transit shelter ads, wild postings, and Facebook and Twitter pages. Go with the flow, get tappy with T.eau. We’re going to keep this one running for a long time to come. For more information, turn on any tap in Toronto and wait one eighth of a second.

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