Our Approach - Manifest Communications
We’re Manifest Communications, a social change agency in Toronto. We know that amazing ideas have the power to create real social change.
social change, change, marketing, agency, cause, toronto, canada, manifest communications, advertising, charity, non-profit, CSR, corporate social responsibility
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CHANGE IS OUR DRIVING IMPERATIVE

Since 1981, we’ve been increasing awareness, influencing policy and behaviours, and raising funds to change things for the better for all Canadians.

 

From poverty to violence against women. From Aboriginal education to cyberbullying. From affordable housing to sex trafficking.

 

Our business has changed a lot in three decades, but our desire to help make real social change never will.

THE KINDS OF CHANGE WE MAKE

Social Marketing

Social Marketing

We’ve earned our reputation for meeting and overcoming the complex challenges presented by social issues. And having been at this for over three decades, we understand how these challenges are ever (ahem) changing.
Corporate Citizenship

Corporate Citizenship

Brands are no longer defined solely by the products and services they offer, but by what they stand for in the world. We’ve helped many prominent brands identify what their signature cause should be, and how best to embody it through partner identification, cause marketing and customer and employee engagement.
Advocacy

Advocacy

Traditional advocacy has a bad name. Too often it’s angry and negative. Manifest’s approach is different and highly effective. We can help you create positive, constructive, collaborative conversations about creating a better future for us all. In fact, we can’t wait to start.
Fundraising

Fundraising

We think a fundraising effort has a greater chance of success when there is a big social change idea at its core. That simple insight has led us to create breakthrough ideas that have generated more than $2 billion in fundraising revenue for our clients.

THREE STEPS TO CHANGE

Research

Research

First we find the core insight. It’s called a core insight because it gets to the very heart of the matter. A true core insight will lead to an idea that has the power to create real social change.

Research Services: Surveys, Focus Groups, Consultations, Communication Audits, Competitor Audits, Issue Audits and Marketplace Audits

Strategy

Strategy

It’s not enough to want change. You have to have a plan. Once we’ve nailed our core insight, we work on a strategy that will help us best communicate it.

Strategic Planning Services: Brand Strategies, Social Marketing Strategies, Advocacy Strategies, Fundraising Case Statements and Strategies, Communications Strategies and Community Investment/Corporate Citizenship Strategies.

Creative

Creative

Once we’ve found the big idea that will move people, we bring it to life in the most powerful way possible, across as many channels as possible. That way, the idea will become more than just advertising, but will take on a life of its own.

Creative Services: Broadcast Advertising, Print, Digital and Social, Outdoor, Branding, Design, Collateral, Photography and Illustration, and much more.

A MODEL FOR CHANGE

Creating social change involves much more than just advertising.

Once we have a big, irresistible core idea that’s just begging to create more social change than we ever dreamed possible, we put it at the heart of our model. The model is designed to bring social change goals to life across the four key pillars of Awareness, Activation, Alignment and Advocacy.

Manifest model-03