The Census is a powerful tool for thinking, planning and looking ahead for the future of the country. But most Canadians simply see it as a collection of facts and figures that has little benefit to them individually.
Our multi-media campaign illustrated the positive benefits completing the Census has for people – that with every answer, Canadians have the power to shape where they live. ‘Your Census. Your neighbourhood. Your future.’
What did we change? Canadians answered our call with 98.4% completing the Census on time – the most successful Census in our history. An overwhelming 68.3% of Canadians completed the Census online too – the highest online response in the world. And yes, us “dorky” Canadians even broke the internet on the eve of the launch of Census when Canadians crashed the Stats Canada website due to overwhelming interest – many voicing disappointment on social media that they didn’t get the long form!