Toronto’s west end is a vibrant community. While residents are fiercely proud of all it has to offer themselves and their families, they don’t necessarily see St. Joe’s as a key player in creating a healthy, vibrant west end.
As part of the Foundation’s $70 million campaign, we created Promise – St. Joe’s commitment to helping make Toronto’s west end one of the healthiest communities in Canada. We developed print ads, transit shelters, posters, brochures, collateral, a video and a case for support. We also created a new logo that firmly connects the hospital with its Toronto neighbourhood.
What did we change? The new brand is helping set the stage for more people turn to St. Joe’s for care and contributions. Early results show the campaign is helping build new and deeper relationships with the west end community.