Public Health Agency of Canada – Dementia Friends Canada - Manifest Communications
We’re Manifest Communications, a social change agency in Toronto. We know that amazing ideas have the power to create real social change.
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Public Health Agency of Canada – Dementia Friends Canada

About This Project

Dementia Friends Canada is a national campaign to help Canadians to learn a little about dementia, and then turn that understanding into simple actions that can improve the lives of people living with dementia.

We created a campaign that focuses on empowering Canadians with some of the early signs of dementia, and offers tips on what people can do to help someone live well. We also created a a tip-based website through interactive and engaging scenarios.

What did we change?  Manifest was able to increase registered Dementia Friends by more than 579% to 312,384. More importantly, a survey of more than 3,151 Canadians revealed that registered Dementia Friends feel significantly better equipped to both seek out as well as provide support to someone with early-stage dementia or Alzheimer’s disease.