Pfizer Canada - #NothingLess - Manifest Communications
We’re Manifest Communications, a social change agency in Toronto. We know that amazing ideas have the power to create real social change.
social change, change, marketing, agency, cause, toronto, canada, manifest communications, advertising, charity, non-profit, CSR, corporate social responsibility
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Pfizer Canada – #NothingLess

About This Project

Working with Pfizer Canada and Alesse, we wanted to create a cause marketing campaign that would help young women realize their unlimited potential. To help them be even more than they thought possible on every level. So we created a campaign that encouraged and supported young women to be more in everything they do.  To never settle.  On anything.  Because young women should be #NothingLess. 


And we know that every young woman could use a little help, a little advice, and a little inspiration in getting there. That’s exactly what #NothingLess provided. It was a full-day, on campus event at McGill University and Concordia for young women to learn to aim higher, to be #NothingLess, from mentors who have already done just that, and achieved impressive goals.  These 1-on-1 speed mentoring sessions took place where students spent 10 minutes with local industry leaders from sectors including Advertising, Aerospace, Arts, Entertainment, Health/Wellness, Finance, and Pharma.


What did we change?  The highly-attended launch event inspired students to feel empowered and encouraged: 95% felt inspired after their mentoring sessions and 92% found the mentoring sessions useful.