Pfizer Canada - #NothingLess - Manifest Communications
We’re Manifest Communications, a social change agency in Toronto. We know that amazing ideas have the power to create real social change.
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Pfizer Canada – #NothingLess

Category
Corporate
About This Project

Working with Pfizer Canada and Alesse, we wanted to create a cause marketing campaign that would help young women realize their unlimited potential. To help them be even more than they thought possible on every level. So we created a campaign that encouraged and supported young women to be more in everything they do.  To never settle.  On anything.  Because young women should be #NothingLess. 

 

And we know that every young woman could use a little help, a little advice, and a little inspiration in getting there. That’s exactly what #NothingLess provided. It was a full-day, on campus event at McGill University and Concordia for young women to learn to aim higher, to be #NothingLess, from mentors who have already done just that, and achieved impressive goals.  These 1-on-1 speed mentoring sessions took place where students spent 10 minutes with local industry leaders from sectors including Advertising, Aerospace, Arts, Entertainment, Health/Wellness, Finance, and Pharma.

 

What did we change?  The highly-attended launch event inspired students to feel empowered and encouraged: 95% felt inspired after their mentoring sessions and 92% found the mentoring sessions useful.