Ontario Dental Association - Manifest Communications
We’re Manifest Communications, a social change agency in Toronto. We know that amazing ideas have the power to create real social change.
social change, change, marketing, agency, cause, toronto, canada, manifest communications, advertising, charity, non-profit, CSR, corporate social responsibility
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Ontario Dental Association

About This Project

While most Ontarians agree that taking care of their teeth is very important, too many people don’t see their dentist regularly. As a result, they can end up with painful, costly oral health problems that could have been detected and treated earlier.


We took a light-hearted approach to getting people to see their dentist with a simple appeal to consumers: “Make Your Teeth a Big Deal“. The call to action asked people to make that important phone call to book an appointment.


What did we change?  The campaign made a big impact on Ontarians with over 50% of those who heard the radio ad and 60% of those who saw the digital banners ads, starting to think about taking better care of their teeth. Bigger yet was one-quarter of our target made an appointment to see their dentist and an additional 20% intended to do so.