Sex trafficking is a growing scourge here in Toronto. Teenage girls as young as 11 are being lured by young males posing as “boyfriends” and trapping them into sex slavery. But who knew this was happening right here in our own backyard to local, school-going girls?
To support Covenant House Toronto’s $10 million campaign, we created personal relevance to an important issue so many feel distant from by underscoring this is an that is happening to girls “just like a girl you know”.
What did we change? On the strength of the campaign theme, video and case for support, Covenant House has raised $9 million to date and a new transitional house to support young victims opened in September 2016.