CATHARSIS CAN BE FUN
The target was young people, aged 13-20, who were unaware that Kids Help Phone has resources to help deal with day-to-day stressors. They know Kids Help Phone deals with big issues, like: Suicide and Abuse. However, we wanted to showcase the more conventional ways Kids Help Phone resources could support them through more “regular” issues, like: Bullying, Dating, Emotional Health and Money Management.
The Find Your Voice site was designed to give teens a chance to do something they already enjoy doing, namely Dubsmash, lip-syncing along to favourite pop songs and bits of movie dialogue and sharing it with their friends. But in this case, they’d be doing it to cathartically express how they feel towards their daily stresses.
The site was designed for easy, responsive mobile use, to fit the habits of the target, and it allowed Kids Help Phone to start a very different type of conversation with their target than they ever had before. And the nature of the site allowed that conversation to touch on day-to-day issues that affect kids even as it provided them a fun outlet of self-expression. It also allowed teens to post their Dubsmashes for their peers to watch and feel empowered by. Click the link below to visit our submission.