Category Archives: Uncategorized

Who’s running your social media?

Tragedy strikes, the world rallies…and a corporate brand exploits the horror for their own gain. That’s what happened when Epicurious posted some distasteful tweets following the bombing at the Boston Marathon.

5 social issues any smart corporate citizen will want to own in 2013

Every year, more businesses include some form of community investment in their annual planning. For those seeking to maximize the impact of their corporate citizenship, as well as their investment, owning an issue—being seen as a leading corporate champion to … Continue reading

The Parallax Effect: 5 Great Examples

You’ve probably come across a website recently that let you scroll your way around a single, long and/or wide page while some elements move up, down or sideways at a different speed than the rest of the elements. This is … Continue reading

Words That Changed the World : An Ongoing List of Social Marketing Messages That Have Made a Real Difference

Installment 1: ‘A mind is a terrible thing to waste’, written for the United Negro College Fund by the Young & Rubicam advertising agency in 1971. The Prelude: The United Negro College Fund had been around since 1945,  raising money … Continue reading

“What company do you work for again?!”: One Manifester’s volunteer experience

This is the general response I get from friends, fellow volunteers and film festival attendees after I share my elevator speech about how I am able to make an annual week-long commitment to volunteer at the Toronto International Film Festival … Continue reading

Thoroughly Modern Epidemics – Installment 4/4

We’re wrapping our look at modern day issues with a two-sided issue that has been making headlines, especially in Ontario. Issue #4: Melon protectors a.k.a. noggin shields, often NOT seen on commuting cyclists who share busy city streets with large … Continue reading

Thoroughly Modern Epidemics – Installment 3/4

As you know, this month we are featuring modern issues that have recently made the news as well as some related creative. Last week we showcased ‘Cyber Bullying’. Read on for this week’s issue. Issue #3: Fake and baking a.k.a. … Continue reading

Thoroughly Modern Epidemics – Installment 2/4

Last week we talked about ‘Walking and Texting’, a modern issue that is affecting more and more people on their mission to get from A to B.  This week we explore another issue that affects many young people on a … Continue reading